An explainer video is a brief video (one to 3 minutes) that introduces people to your business or item and explains precisely what you carry out in an amusing and engaging way. An explainer isn't really an advertisement or a sales pitch, although they normally include a call to action. It's an introduction developed to get potential consumers interested enough in your company to want to discover more - and perhaps eventually transform.
In truth, explainer videos are proven to assist increase conversions - sometimes by as much as 80 percent. Video engages customers; according to one study, more than 90 percent of consumers think that video is useful to decision-making, and 64 percent of users are most likely to purchase a product online after seeing a video. Why is this the case? Well, video has a few advantages over other kinds of marketing.
With that in mind, the real process of making an explainer isn't really that hard, especially because there are lots of tools like online animation makers or storyboard software application to assist you. The most tough - and arguably important - part of the procedure is the development of the script.
Once you have a script, the animation itself does not need to be complicated. An easy whiteboard video or two-dimensional animation can do the job. Concentrate on getting your message throughout, being entertaining, and providing clients exactly what they need, and your explainer video can assist take your startup to a whole brand-new level.